50% of People Buy a Prius to "Make a Statement" Posted 2007-07-07 11:50:53 tags: ToyotaStudy(suggest tag) You would think that the people looking to buy a hybrid vehicle, like the iconic Toyota Prius, are doing it either to save fuel money or to do their part in saving the environment. This isn't exactly the whole picture. According to a recent study by CNW Marketing Research, over half of the people that bought a Prius did so primarily to "make a statement about themselves." ... Read the article(report dead link) :: Permalink :: View blog reactions
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